Privacy Policy

Last Updated: December 1, 2019

Ownership of Site; Agreement to Privacy Policy

This Online Privacy Policy (“Privacy Policy”) applies to the World Wide Web site owned, operated, licensed, and controlled by First Cash, and its affiliates (together, “First Cash”) located at www.firstcash.com, and all associated sites that link to this Privacy Policy, and their documents, content, and functions (collectively, the “Site”). This Privacy Policy describes the type of information we may collect from you or that you may provide when you visit the Site and our practices for collecting, using, maintaining, protecting, and disclosing that information. Please read this Privacy Policy carefully. By using the Site, you agree to this Privacy Policy, the Terms of Use, and the Consumer Privacy Notice. If you do not agree with our policies or fail to meet the requirements contained herein, then you must not access or use the Site.

This Privacy Policy does not apply to information collected by:

  • First Cash outside the Site or through any other means; or
  • any third party, including through any application or content that may link to or be accessible from the Site.

Changes to the Privacy Policy

First Cash reserves the right to modify, add, or remove portions of this Privacy Policy from time to time and in our sole discretion. Check the Privacy Policy periodically for changes. The date the Privacy Policy was last updated is identified at the top of the page. All changes are effective immediately when posted and apply to all access to and use of the Site thereafter, including our collection and use of your information associated with the Site. By continuing to use the Site following the posting of changes, you accept and agree to the changes.

Children Under the Age of 13

Our Site is not intended for individuals under thirteen (13) years of age and we request that these individuals do not provide Personal Information through the Site. We do not knowingly collect Personal Information from individuals under age thirteen (13). Visit the Federal Trade Commission website for more information about the Children’s Online Privacy Protection Act (“COPPA”). If you believe we might have any information from or about an individual under thirteen (13) who has accessed the Site, please contact us at: Compliance@Firstcash.com.

Personal Information We Collect Online

Personal Information means personally identifiable information such as information you provide us via online fields, records, and copies of correspondence if you contact us, such as name, zip code, email addresses, telephone, fax, or mobile numbers (“Personal Information”).

How We Use Personal Information

First Cash may use Personal Information:

  • to respond to your inquiries and fulfill your requests;
  • to personalize your experience on the Site;
  • for risk control, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements or requests; and
  • to allow you to utilize features within our Site by granting us access to information from your device such as geo-location.

How Personal Information is Shared

Please see the First Cash Consumer Privacy Notice for information on how Personal Information may be shared and how you may be able to limit certain types of sharing.

Other Information We Collect Online

Other information is any information other than Personal Information that does not reveal your specific identity or does not directly relate to an individual, such as browser information, collected through cookies, pixel tags and other technologies, demographic information, and aggregated and de-identified data (“Other Information”).

How We Collect and Use Other Information

First Cash and our third-party service providers may collect and use Other Information without restriction and in a variety of ways, including:

  • Through your browser or device: Certain information is collected by most browsers and/or through your device, such as Media Access Control (MAC) address, device type, screen resolution, operating system version, and internet browser type and version. We use this information to ensure the Site functions properly.
  • Using cookies: Cookies are pieces of information stored directly on your device or computer. Cookies we use do not contain or capture unencrypted Personal Information. Cookies allow us to collect information such as browser type, time spent on the Site, pages visited, language preferences, and your geolocation. We use this information to facilitate navigation, to display information more effectively, and to personalize your experience while on the Site.
  • You can refuse to accept cookies and most devices and browsers offer their own privacy settings for cookies. You will need to manage your cookie setting for each device or browser you use. However, if you disable or refuse these cookies, some parts of the Site may become inaccessible or will not function properly. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.
  • Web Beacons: Pages of the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit First Cash, for example, to count users who have visited those pages and for other related Site statistics.
  • IP Address: Your IP Address is a number that is automatically assigned to the device that you are using by your Internet Service Provider (“ISP”). An IP Address is identified and logged automatically in our server log files whenever a user visits the Site, along with the time of the visit and the page(s) that were visited. Collecting IP Addresses is standard practice on the internet and is done automatically by many websites. We use IP Addresses for purposes such as calculating Site usage levels, determining geolocation, helping diagnose server problems, for compliance and security purposes, and administering the Site.

Mobile Application

First Cash’s Mobile Application (“Application”) allows you to view available products and prices in stores nearest your geolocation. This Privacy Policy applies to any Personal Information or Other Information that we may collect and use through the Application.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. We cannot guarantee the security of your Personal Information transmitted to our Site. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of this Privacy Policy, any privacy settings, or security measures contained on the Site.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: Compliance@Firstcash.com.